Branding & Partnerships

Main Content

Branding and Partnerships

SIU Carbondale will be a “first-choice” institution, compared favorably to the flagship institution. The University will take a much stronger role in actively improving connections within the community, state, nation, and world through key partnerships.

OBJECTIVES: DEFINES WHAT SIU WILL ACHIEVE

  • Objective 1: Stronger relationships with alumni and donors as ambassadors for SIU, resulting in more private gifts to support University’s mission
  • Objective 2: Better collaboration with Carbondale (and greater region) business leaders to invigorate social vibrancy within the community
  • Objective 3: Increased enrollment
  • Objective 4: Position SIU as a leader and an important and reliable resource on key subjects
  • Objective 5: Elevate the prestige of SIU Carbondale and increase visibility of research and other hands-on opportunities for students
  • Objective 6: Clearly define what it means to be SIU Carbondale
  • Objective 7: Improved communication and collaboration across the University

KEY INITIATIVES: HOW SIU WILL ACHIEVE ITS OBJECTIVES

  1. Define roles for alumni and advise alumni on how they can make a difference
  2. Examine how to improve University–alumni communication, including how we use technology to reinforce two-way communication
  3. Evaluate expanding “Forever SIU” campaign
  4. Seek targeted and unique opportunities to engage alumni and donors
  5. Pursue partnerships between campus entities and community entities
  6. Include pride in the region as a theme in overall marketing endeavors
  7. Leverage the beauty of our region as part of our enduring identity
  8. Capitalize on student successes to market the university
  9. Foster collaboration among campus departments to achieve streamlined and efficient conveying of our message
  10. Define external partners and objectives of partnerships for mutual benefits
  11. Identify a position responsible for maintaining and establishing strategic partnerships
  12. Evaluate effectiveness of agreements and adjust as needed
  13. Pitch more news stories of interest to national media
  14. Leverage social media, marketing and advertising, including billboards, commercials, print publications, targeted digital advertising, etc.
  15. Develop an “elevator pitch” to describe SIU Carbondale
  16. Evaluate current branding and develop clear and consistent brand standards
  17. Promote consistent standards to campus community
  18. Establish a shared vision of where we want the university to be
  19. Identify key people to implement the vision and establish clear roles to improve efficiency